TRALA LAB is committed to zkSync to revolutionize and advance the global gaming industry through Chainwire


Seongnam-si, Korea, April 3, 2024, Chainwire

TRALA LAB's goal is to use zkSync to power the new era of gaming for millions of gamers

TRALA LAB has announced a strategic commitment to build on zkSync, a cutting-edge zero-knowledge (ZK) technology. TRALA LAB is a subsidiary of Joycity, which has gained wide popularity in the global gaming market with blockbuster releases such as “Gunship Battle” and “Freestyle”.

TRALA LAB has also entered into a collaboration with Matter Labs. Through the collaboration, TRALA LAB intends to leverage its extensive technical expertise and development support to publish a diverse range of AAA games on zkSync. Furthermore, the strategic collaboration between TRALA LAB and Matter Labs represents a significant step towards driving innovation and addressing key challenges in the global gaming market.

TRALA LAB is dedicated to revolutionizing the gaming landscape by addressing critical issues such as the lack of quality gaming content. Focused on building long-term sustainable gaming platforms, TRALA LAB will incorporate a range of global AAA gaming IPs, including highly successful titles such as the mobile game Gunship Battle and the online sports game Freestyle, which achieved a total of 150 million downloads and 160 million worldwide, respectively.

TRALA LAB aims to set new standards for high-quality gaming content while leveraging its established global marketing channels in 249 countries to bring a new wave to the world stage. In addition to integrating TRALA LAB's games into the zkSync ecosystem, the strategic collaboration also includes joint efforts in launching TRALA's gaming platform using the ZK stack.

Rich Kim, Head of Web3 Entertainment and Media at Matter Labs, said: “Joycity has already proven itself as a successful global gaming company and owns numerous successful IPs. We are excited to see a variety of AAA games being added to the zkSync ecosystem.” TRALA in the future and we also look forward to stimulating the zkSync gaming ecosystem.”

TRALA LAB BD Director Ivan Chung said: “This collaboration with Matter Labs marks the first step in exploring new avenues in the global gaming market and we have high expectations for the synergy between TRALA LAB and Matter Labs. We are very happy about this.” We can contribute to the zkSync ecosystem through our games. Please keep an eye on us.”

About Trala

Trala Lab is an all-in-one blockchain gaming platform that aims to revolutionize the gaming industry by creating a simple and fun gaming experience. It provides an immersive and engaging environment where users can play, compete and interact with each other.

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ContactSenior Account DirectorPete PadovanoM group[email protected]

This article was originally published on Chainwire


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